Author Truths for Beginners (Part 9)

And the winner is . . .

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NOT YOU!

Indie-authors cannot hang out with the cool kids.

Back in Part 7, I covered the book awards available to indie-authors, but there are other concerns about self-publishing which you should consider before investing in this game.

I was SO naïve going into this, I actually believed success would be about carefully edited quality words being packaged in a book worth keeping in a library. While all the these are important, the truth is self-publishing takes you out of the game. There are a number of mostly invisible barriers to keep pesky new authors out of the gated community of the mainstream publishing world.

They have carefully barricaded themselves in.

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They are fearful, so they created an uneven playing field to keep us out:

  • If you want to make any royalties at all, your self-published print-on-demand paperback or hardcover will be priced higher than similar offerings coming out of Ingram, even though you published with Ingram Spark. Being “a little pricey” is enough for many bookstores and libraries to look to lower cost books from better known traditionally published authors.
  • Many mainstream publications will not review indie releases.
  • Some mainstream publications will not review foreign releases.
  • Legitimate literary awards will not consider indie releases because they did not go through an editorial selection process.
  • Libraries tend to favor homegrown authors when selecting books and they often are influenced by opinions from Publishers Weekly, Kirkus Reviews, Library Journal, or Booklist—most of which pay little attention to indie-releases.
  • If you publish using an AMAZONIAN COMPANY to produce your POD books, it is doubtful you will ever make a sale in a non-Amazonian brick and mortar bookstore. I begged two different neighborhood bookstores to order a friend’s book for me but they refused. They would rather pass on a sale than support the entity that is crushing them. The hostility level is that high.

Sad indeed.

© 2018 E. A. Barker

Who is E. A. Barker?

‘I am a just a boy…
Standing in front of a bookstore…
Asking them to love me.’

All kidding aside, I am an occasionally serious researcher who wrote a book about life with women, without having much of the needed foreknowledge of the book biz I shared with you here. Due to unforeseen circumstances beyond my control, I also did not have the working capital necessary to execute the most basic of marketing strategies like the ones outlined in this blog series. Now, I try to help others avoid the mistakes I made. My book echoes that goal as well.

Ms. Creant: The Wrong Doers! is an entertaining non-fiction book chronicling everything we are not taught, but need to know.

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The large print 8×10 paperback and hardcover versions of Ms. Creant are available through bookstores and libraries around the globe from Ingram Spark.

ISBNs
978-1-77302-134-8 (Hardcover)
978-1-77302-132-4 (Paperback)
978-1-77302-133-1 (e Book)

The e-book options are many, and all can be viewed at:

http://mscreant.eabarker.com

My website is also the place to find the most comprehensive list of reviews.

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Author Truths for Beginners (Part 7)

You will need my revolutionary new Bullshit-o-Meter 5000!

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Order before midnight tonight and I’ll also send you my HOW TO BECOME A RICH AUTHOR video with the same super deep discount, subtitled:

There Is One Born Every Minute & How to Fleece Them.

There are SO many snake-oil-selling salespeople hovering around and feeding on unsuspecting authors that it would be laughable were it not for the authors who get taken for thousands each year by charlatans with lawyers or marketing packages that yield nothing.

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Here is my List of Hungry Zombies Authors Should Avoid:

a) Social media campaigns run by third party promoters who promise your book will be seen by their 100,000 followers, twice per day, seven days a week . . . If by being seen they mean scrolled right over, then there is at least some truth in their claims. It would be interesting to see how many fake followers they have, but who has the time. My Bullshit-o-Meter 5000 is humming.

b) ANY and ALL so-called reviewers who ask for money.

c) ANY and ALL so-called reviewers who ONLY accept print books for review. Some demand multiple copies. You will pay for the books and shipping, only to “mysteriously” begin to see used versions of your book appear on your book’s Amazon page, eBay or craigslist. If reselling your book isn’t already bad enough, they don’t review it either. This group fracked me out of hundreds of dollars. Don’t let it happen to you no matter how legitimate they may appear. They are scammers, plain and simple.

d) ANY and ALL so-called Book Awards asking for money.

e) ANY and ALL so-called Book Awards who ONLY accept print books for review. Some demand multiple copies. You see where this is going. There are a few that will give you the award by refining the categories down until you are the only one left in it, but you will probably have to buy into multiple categories—each with its own entry fee—to be sure of becoming an Award-Winning Author.

stock-photo-gold-winners-trophy-with-golden-shiny-stars-721703176Legitimate and meaningful book award organizations have a nomination process which begins with your book being referred to them by a trusted party. You probably will not even know this has happened until

THEY CONTACT YOU.

Hell, if you send me fifty bucks, I’ll give you my exclusive and very prestigious sounding award (because it is in Latin) that will make you an

Insignes Literatura Winning Author

You don’t even have to send me your book, just the money. If you get nine of your author pals to send money as well, I will build a website to legitimize the whole thing to the casual observer.

f) The We Will Handle Everything for You Publicity / Marketing companies will usually do what they claim, as long as your checks keep clearing. Typically, you will find options to suit any wealthy person’s budget, ranging from a basic book launch for $500.00ish to the Hillary plan in the tens of thousands. So, if you have a foundation with your name on it, you are good to go, but no matter which plan you choose, your royalties will never cover the costs. Publicists are for those people who write books to create a secondary revenue stream in support of their primary occupations. The best examples these days are politicians, scientists and celebrities who wish to stay in, or return to, the limelight. These publicity companies are often promoters of trade shows. Do not exhibit your book in EXPOs if you will not be there to network. I rolled the dice on this expense for a $0.00 return. It’s the equivalent of putting your book on a shelf in the Library of Congress for five days; nobody knows you are even there.

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g) ANYBODY who is selling you on the DREAM instead of tangible proven services. Their pitch usually goes something like this: ‘It happened for E. L. James and J. K. Rowling . . . so it can happen for you.’ This one has been known to break the Bullshit-o-Meter 5000.
These examples are anomalies. Forget about them.

h) ANYBODY who is trying to tell you to give away your work for nothing or next to nothing. There are more and more sites popping up everyday promising us that if we pay a small membership fee, mark our books down to where we no longer receive a royalty, and play well with others on the site, we MIGHT get a bunch of new reviews which COULD cause an upswing in sales even after the promo-period ends. My Bullshit-o-Meter 5000 has smoke coming out of it.

If any readers are willing to show me how any of the above mentioned actually grossed more royalties than they cost in either time or quatloos, I will happily print a retraction.
There is no magical formula that will sell any book to every person for little or no money. Marketing is mostly about common sense, or at least it was until the Internet came along.

Author Truths for Beginners (Part 5)

Doing the work is not optional.

In order to eat occasionally, keep a roof over my head, and keep the dream alive of one day being able to afford cocaine, I work with a variety of very different people who are mostly artistic types who were forced into becoming entrepreneurs. Most fiction authors and performers are creatives—right brain thinkers—who by their very nature have difficulty with the structured environment needed to run a business. In meetings, you can actually see their eyes glazing over as their brain’s dominant right side takes them to a daffodil covered sun-bathed meadow where unicorns run free, and where fairy dust falls from rainbows in an otherwise pure blue sky.

pexels-photo-255339.jpegStarving artists have always existed for a reason.

Artists want to work at their craft to the exclusion of all else. They are only interested in what moves them on an artistic level. This is why they have been exploited throughout history. When it comes to creatives, the more talented they are, the worse they are at focusing on the real-world DETAILS that will give them a fighting chance at success:
Budgeting
Cover photos and graphics
Titles
Subtitles
Blurbs
Author bio
Bibliography
Interior layout
Fonts
Meta data
Categories
Keywords
SEO (Search Engine Optimization)
BIC & BISAC subject codes
If you are already phasing, you are probably destined for greatness.
Branding
Image building
Distribution
Marketing
Advertising
Promotion
Events
Appearances
Interviews
Press releases
Publicity
Revenue streams
Websites
Social media management
E-mail campaigns
Targeted marketing strategies
You get the idea.

It’s business-y stuff.

pexels-photo-450271.jpegMany of the authors who come to me for a little help in some of the areas above, are wildly prolific writers who crank out books almost as fast as it takes me to write a blog like this. While I admire and envy them for being singularly focused on the best part of being an author—writing, I can usually see where they have taken shortcuts which hurt the quality, sale-ability, and visibility of their book(s) and or brand.

Haste makes waste!

I wonder if there is such a thing as publishing addiction? I can see how it could happen, and it would explain authors who rush to publish without doing all the work. The best I have felt in decades came as a result of typing The End for the first time. I poured a scotch, lit a cigar, and sat back to bask in the afterglow of my tremendous achievement; fantasizing about the possibilities . . . it was wonderful. Anything wonderful can be addictive. What if premature publication is actually the root cause of indie and small press books remaining in the weeds?

Premature publication is just like premature ejaculation.
In both cases, people are left wanting.

pexels-photo-256658.jpegControl your excitement!

You must put a long list of things in place before you announce your book to the world. One example of major impotence is most influential reviewers want an ARC or galley copy three months prior to the release of the book. [The typo stayed because it absolutely killed me when I saw it. My subconscious is hilarious.] Skipping over this step is the equivalent of saying: Reviews do not matter, it is the size of your catalog that counts.

That’s just nuts!

Reviews drive this business!
Reviews open doors.

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The top influencers in the industry are not the reviewers you might expect.
Follow these links to find the truth:

www.slate.co

fictionadvocate.com

www.thebookpeople.co.uk

You are only as good as the QUALITY AND QUANTITY of the reviews of your last book.

That is why I will not self-publish another one. There are just too many barriers which are designed to keep indie-authors in their place, which by the way, is anywhere outside of the mainstream book marketplace. Upcoming segments in this series will touch on a few examples. Stay tuned.

Author Truths for Beginners (Part 2)

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Even if you bleed on the pages there will be detractors.

This brings us to the second thing every aspiring author should know.

Social media is replete with anti-social behavior.

In fact, these sites are little more than a soapbox for some of the worst sociopaths out there. Also, regular use of social media has been scientifically linked to increased unhappiness, anxiety, depression, substance abuse, and suicides.

I SO get it!

After spending three years in a social media prison of my own making, I drink way more now than ever before, and trying crack cocaine to escape the preponderance of insanity exhibited there, is no longer out of the question. It’s probably a good thing I am a starving author who cannot afford drugs. Is this change in my outlook towards escapism merely a coincidence? I don’t think so.

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Tips to avoid becoming this guy:

  • Spend only the time that you must on social media. It is not a healthy place. Social media burnout is a real thing. Just ask any of your author friends on facebook, and they will tell you all about it.
  • Do not expect reciprocity. You will probably LIKE and SHARE far more often than others return the favor.
  • Being an author means you have gone into the book selling business. Sharp business people realize “Time is money.” Understand that without advertising, maybe 1% of your followers might actually read your book(s). Budget your time spent on social media sites accordingly. Here is the math that no author I know, including myself, pays any attention to:

10,000 followers x 1% book buyers x +/- $3.00 royalty = $300.00 / your hours invested.

My social media investment is really taking off. I make 14 cents per hour, now that I have cut back on the time spent there; when only one year ago the number was 3 cents per hour. So, I have that going for me.

Why do it at all?

We do it for the 1%.

  • Engage with your very special 1%. Readers, reviewers, and supporters are what makes social media tolerable in small doses.
  • To preserve your sanity, learn to UNFOLLOW, BLOCK, or even UNFRIEND those who post police brutality, animal abuse, racism, sexism, posts promoting division, photos of the bandits ruling America regardless of party—basically anything in your feed which causes a revulsive response within you.

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  • If you are a woman, opening your Messenger to a new male follower is like having to choose to between cutting the blue or red wire to defuse a time bomb several times per day. It’s an inevitability that you will make the wrong choice eventually and BOOM—dick pic.

These are YOUR sites to manage how you want.

Don’t let others tell you what you must tolerate in order to be “successful” on social media. Those days are gone. Social media no longer has the influence it initially had with agents, publishers or the book buyers of the world so keep the time you spend there in perspective. If you do this, you will find yourself with a significant amount of extra time to use on more productive pursuits like writing, e-mail campaigns, or trying to find a drug dealer in an upscale family-oriented neighborhood. It’s tougher than you think.