Author Truths for Beginners (Part 9)

And the winner is . . .

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NOT YOU!

Indie-authors cannot hang out with the cool kids.

Back in Part 7, I covered the book awards available to indie-authors, but there are other concerns about self-publishing which you should consider before investing in this game.

I was SO naïve going into this, I actually believed success would be about carefully edited quality words being packaged in a book worth keeping in a library. While all the these are important, the truth is self-publishing takes you out of the game. There are a number of mostly invisible barriers to keep pesky new authors out of the gated community of the mainstream publishing world.

They have carefully barricaded themselves in.

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They are fearful, so they created an uneven playing field to keep us out:

  • If you want to make any royalties at all, your self-published print-on-demand paperback or hardcover will be priced higher than similar offerings coming out of Ingram, even though you published with Ingram Spark. Being “a little pricey” is enough for many bookstores and libraries to look to lower cost books from better known traditionally published authors.
  • Many mainstream publications will not review indie releases.
  • Some mainstream publications will not review foreign releases.
  • Legitimate literary awards will not consider indie releases because they did not go through an editorial selection process.
  • Libraries tend to favor homegrown authors when selecting books and they often are influenced by opinions from Publishers Weekly, Kirkus Reviews, Library Journal, or Booklist—most of which pay little attention to indie-releases.
  • If you publish using an AMAZONIAN COMPANY to produce your POD books, it is doubtful you will ever make a sale in a non-Amazonian brick and mortar bookstore. I begged two different neighborhood bookstores to order a friend’s book for me but they refused. They would rather pass on a sale than support the entity that is crushing them. The hostility level is that high.

Sad indeed.

© 2018 E. A. Barker

Who is E. A. Barker?

‘I am a just a boy…
Standing in front of a bookstore…
Asking them to love me.’

All kidding aside, I am an occasionally serious researcher who wrote a book about life with women, without having much of the needed foreknowledge of the book biz I shared with you here. Due to unforeseen circumstances beyond my control, I also did not have the working capital necessary to execute the most basic of marketing strategies like the ones outlined in this blog series. Now, I try to help others avoid the mistakes I made. My book echoes that goal as well.

Ms. Creant: The Wrong Doers! is an entertaining non-fiction book chronicling everything we are not taught, but need to know.

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The large print 8×10 paperback and hardcover versions of Ms. Creant are available through bookstores and libraries around the globe from Ingram Spark.

ISBNs
978-1-77302-134-8 (Hardcover)
978-1-77302-132-4 (Paperback)
978-1-77302-133-1 (e Book)

The e-book options are many, and all can be viewed at:

http://mscreant.eabarker.com

My website is also the place to find the most comprehensive list of reviews.

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Author Truths for Beginners (Part 8)

Welcome to BOOK MARKETING FOR BEGINNERS with E. A.

Where all your dreams can come true . . .

but probably won’t due to limited budgets or effort.

pexels-photo-459971.jpegRule 1:
Neither you nor your book is worthless.

I hope you are taking notes because you will be tested on this. There are a huge number of people who will tell you this, usually so they can make a buck from you. If you have to give your work away online, as SO many people claim, then maybe the online marketplace is not where we should be trying to sell our books. My hardcover goes for $39.99 and it continues to sell here and there with me doing next to nothing these days to encourage those sales. My big large-print paperback still pulls in $24.99. So, how is it that we must entertain 99¢ or even free e-books?

I have a theory.

pexels-photo-288477.jpegImagine the aforementioned rich publishing executive sitting in their corner office high atop one of the BIG 5 publishing houses. Both they and their stockholders are worried by the ever-increasing number of indie-author e-book offerings that are priced roughly 66% lower than what the BIG 5 would like to be selling their e-books for. Pictures begin to coalesce in their mind . . .

They must go.

There are too many of them to kill . . . unless we could get them all in one place . . . Nah, we’d never get away with it, and the hit-squad required would make the venture cost prohibitive.
What if we created sites to take a pile of money from indie-authors using our industry people? Then, what if our people were somehow able to convince them that making NO money from publishing was a step in the right direction for their careers?
If they were all disheartened and broke, would they quit?
“Jane, get in here. I need you to take a memo.”

pexels-photo-206527.jpegYou may want to sit down and be drunk, or high, or both for these next few facts . . . this from a guy whose book takes a tough stance on escapism. What a fracking hypocrite!

According to statistics:

  • The average book will sell less than 250 copies. As soon as mine hits 251, I’m outa-here. I will be able to hold my head high and be able to boastfully state: I was an above average success as an indie-author. Whoever I am bragging to does not need to know the truth of it.
  • Each year there are more than 600,000 new books published to help to bury yours.
  • Each year the aging segment of the populace that still buys and reads full-length books shrinks a little more. Even novellas are a bit long for some younger readers. Enter the novelette.

The wealthy retired baby-boomers won’t last forever so if you are going publish a meaningful book, you had better hurry.

pexels-photo-221164.jpeg“What about groups and events on social media sites?
Won’t they help us reach readers?”

I would be lying if I said no, but we must put a VALUE on each of those based on our time spent preparing as well as the time spent on the activity. It goes to optimizing your time and the most PROFITABLE use of your time. If you won’t work for under $10.00 per hour anywhere else, why would you on social media?

In marketing:
COST vs. RETURN = VALUE

  • COST: whether expressed as hours devoted or in dollars, quatloos, whatever.
  • RETURN: your royalties.
  • VALUE: a measure of effectiveness expressed in PROFITS after deducting costs.

Yes, you read that right.

Your investment in marketing is supposed to sell at least enough of a product at a high enough gross profit to cover costs. Crazy, right? Would you stay with a Real-estate Agent who keeps telling you to lower your asking price until it’s lower than what you paid for your house? Sadly, some people will listen to so-called experts, but you are an author, ergo you is smart.

“But isn’t marketing expensive?”

So is that designer coffee you are drinking.

For about what you spend in a year on designer coffee (or tea or smoothies) from specialty shops, (+/- $5000.00) you can have a pretty solid book marketing plan that will not only begin to pay for your coffees again, but could do much more. It will depend on your reviews once the book is off and running.

If you self-publish or are published by a small press, make sure you have a marketing budget, however small, to get things rolling. Be aware, you must commit to your marketing plan for up to one year after your release, depending on whether your reviews warrant continuing.

You Could WIN A Signed Copy Of Ms. Creant: The Wrong Doers! At Book Expo / BookCon 2017 in New York

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BIG NEWS & Why We Should Visit Our Own Websites!

First, the news:

Today I am pleased to announce that Ms. Creant: The Wrong Doers! is the featured book on Cindy’s Notebook and she will be running nonfiction books throughout the month of May.

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And now . . .

Here is an example of why we all need to visit our own websites more often.

I am an author–a poor indie-author–who attempts to do as much as I can myself in order to save a buck. Everything I know about computers, websites, and social media sites was self-taught and not without a healthy dose of learning from my mistakes.

This brings us to this morning.

I woke at 6:30 A.M. knowing I would have a great deal of work to do in order to spread the exciting news above across a number of sites on the web and to prepare some notes for tomorrows interview so I might sound somewhat intelligent. I went to my website first to post the news of my book being featured on a book blog when I discovered to my horror that all my book cover photos had disappeared. All this before my first cup of coffee.

As I began the long process of re-inserting the thirteen missing photos, it occurred to me what had happened. I began my writer journey on Word Press two years ago with my E. A. Barker’s Blog Madness page and I just added this site in January of this year to support the book. I kept the two separate, or so I thought, because the Ms. Creant site was for business and the old blog was for whatever I felt like writing about; usually in a non-business-like way.

A few weeks ago, I posted part 4 of my Your Beliefs Create Your Reality series. While I was there on the blog site, I decided to clear out a bunch of seemingly redundant photos of the book’s cover. You can probably guess the rest.

WHO KNEW that each separate site shared the same photo file? I sure didn’t. So I am embarrassed to say that for the past few weeks visitors to my website were greeted with nothing but text. The moral of the story is:

Go to your own website frequently!

You never know what you will find.