Author Truths for Beginners (Part 8)

Welcome to BOOK MARKETING FOR BEGINNERS with E. A.

Where all your dreams can come true . . .

but probably won’t due to limited budgets or effort.

pexels-photo-459971.jpegRule 1:
Neither you nor your book is worthless.

I hope you are taking notes because you will be tested on this. There are a huge number of people who will tell you this, usually so they can make a buck from you. If you have to give your work away online, as SO many people claim, then maybe the online marketplace is not where we should be trying to sell our books. My hardcover goes for $39.99 and it continues to sell here and there with me doing next to nothing these days to encourage those sales. My big large-print paperback still pulls in $24.99. So, how is it that we must entertain 99¢ or even free e-books?

I have a theory.

pexels-photo-288477.jpegImagine the aforementioned rich publishing executive sitting in their corner office high atop one of the BIG 5 publishing houses. Both they and their stockholders are worried by the ever-increasing number of indie-author e-book offerings that are priced roughly 66% lower than what the BIG 5 would like to be selling their e-books for. Pictures begin to coalesce in their mind . . .

They must go.

There are too many of them to kill . . . unless we could get them all in one place . . . Nah, we’d never get away with it, and the hit-squad required would make the venture cost prohibitive.
What if we created sites to take a pile of money from indie-authors using our industry people? Then, what if our people were somehow able to convince them that making NO money from publishing was a step in the right direction for their careers?
If they were all disheartened and broke, would they quit?
“Jane, get in here. I need you to take a memo.”

pexels-photo-206527.jpegYou may want to sit down and be drunk, or high, or both for these next few facts . . . this from a guy whose book takes a tough stance on escapism. What a fracking hypocrite!

According to statistics:

  • The average book will sell less than 250 copies. As soon as mine hits 251, I’m outa-here. I will be able to hold my head high and be able to boastfully state: I was an above average success as an indie-author. Whoever I am bragging to does not need to know the truth of it.
  • Each year there are more than 600,000 new books published to help to bury yours.
  • Each year the aging segment of the populace that still buys and reads full-length books shrinks a little more. Even novellas are a bit long for some younger readers. Enter the novelette.

The wealthy retired baby-boomers won’t last forever so if you are going publish a meaningful book, you had better hurry.

pexels-photo-221164.jpeg“What about groups and events on social media sites?
Won’t they help us reach readers?”

I would be lying if I said no, but we must put a VALUE on each of those based on our time spent preparing as well as the time spent on the activity. It goes to optimizing your time and the most PROFITABLE use of your time. If you won’t work for under $10.00 per hour anywhere else, why would you on social media?

In marketing:
COST vs. RETURN = VALUE

  • COST: whether expressed as hours devoted or in dollars, quatloos, whatever.
  • RETURN: your royalties.
  • VALUE: a measure of effectiveness expressed in PROFITS after deducting costs.

Yes, you read that right.

Your investment in marketing is supposed to sell at least enough of a product at a high enough gross profit to cover costs. Crazy, right? Would you stay with a Real-estate Agent who keeps telling you to lower your asking price until it’s lower than what you paid for your house? Sadly, some people will listen to so-called experts, but you are an author, ergo you is smart.

“But isn’t marketing expensive?”

So is that designer coffee you are drinking.

For about what you spend in a year on designer coffee (or tea or smoothies) from specialty shops, (+/- $5000.00) you can have a pretty solid book marketing plan that will not only begin to pay for your coffees again, but could do much more. It will depend on your reviews once the book is off and running.

If you self-publish or are published by a small press, make sure you have a marketing budget, however small, to get things rolling. Be aware, you must commit to your marketing plan for up to one year after your release, depending on whether your reviews warrant continuing.

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It’s a BIG book—literally and literarily!

Cover front FINAL JPEG Sept 1 - Web small

Librarians, and people considering publishing a paper book, this one is for you!

When I began writing Ms. Creant a number of years ago, I found myself reaching for my reading glasses more and more often as I researched the book. The decision to purchase them was based on my rationalization that due to the ridiculous amount of safety warnings being printed on labels these days, the font sizes were being decreased so much that only a very few people could read them. It had nothing to do with being in my forties.

Denial.

As a single guy in this age group, you cling to your youth amidst a mostly unacknowledged mid-life crisis, which means you wage war on the gray hairs more and more frequently until it is just a part of your unconscious daily routine. You have to attempt to look younger than you actually are in order to have any shot with women still in their child-bearing years—or so you have convinced yourself. Part of maintaining a youthful appearance in public requires that we can read a book without the apparent need of reading glasses; something I can do easily with a twelve-point font size.

Light bulb.

I would produce a book that people over forty can read at the beach without glasses. As it turned out there are both upsides and downsides to this decision for a self-published author.

Big 8” x 10” large print books are expensive to produce.

It seems that by choosing this size—after literally measuring bookshelves in libraries and bookstores—Ms. Creant would fall into Ingram’s “custom” category; something outside of their standard size offerings. I would go on to make the executive decision to proceed with this ideally sized book regardless of the fact that my book would be about five bucks higher in price than so-called “competitive” books coming out of the mainstream traditional publishers. Here is how I rationalized it at the time:

  • I have read enough books in my genre to know I was producing an original work; ergo, I was PEERLESS, and as such did not have to worry about “competitors”.
  • Additionally, my book is a legitimate reference / textbook whose competition is priced in the stratosphere by comparison. Most of those authors have PHDs and have many titles. Does anyone really care?
  • Lastly, I have purchased many large books over the years, sometimes for as much as three times the price that would be assigned to Ms. Creant. I ASS-U-ME-D all book buyers were just like me, in that they buy books based on the VALUE of the content rather than PRICE. It’s the words that count, right?

Yeah . . . turns out I was WRONG about all that stuff.

Always one to look on the bright side, it turns out that libraries actually like big paperbacks vs. the more expensive hardcover option; especially when taking on a book from a relatively unknown first-time author.

So, I have that going for me.

BIG news!

As a thank you for their support and to embrace, however reluctantly, the new wave of e-book options available in libraries, I have dramatically reduced the price of Ms. Creant in all the specialty library e-book platforms available from Smashwords. What more could they want? Oh yeah, reviews.

I have those.

Excerpts from reviews:

“Although, there is plenty of scientific, medical, and technical references laced throughout to draw from, Mr. Barker has managed to write the perfect self-awareness, self-help, self-insight book in a manner that is entertaining, witty, intelligent and informative without being dry and judgmental.” “It isn’t often that I say an author has thoroughly done their research, but in E. A. Barker’s case I can.” “5 stars across the board for writing, research, execution, and editing; a rarity for this reviewer.”

5 STARS – Savannah Morgan – Amazon.com

 

“Well, damn, I loved it. A wonderfully-written foray into the male psyche and too rarely plumbed ‘she done him wrong’ kerfuffle.” “Penned with wisdom, humor and a keen insight into the battle of the sexes and exes, this book kept me laughing, frowning, and on more than one occasion, prompted introspection.” “Brilliant book!”

5 STARS – Shelby Kent-Stewart – Amazon.com

 

“I LOVED this book!!! I LOVED being able to get a sneak peek into the mind of men. This book was both funny and insightful!!” “…I am so glad that I picked it up!!!”

5 STARS – Ebony Arrington – McMillan – Amazon.com

 

“I wasn’t sure what exactly to expect from this book. What I got, was humor, insight, and some riveting stories about relationships, good and bad. Each story shone a beacon on flaws in character, strengths of character, and wit.” “I enjoyed meeting the people in the book.” “I gave it five stars because it is truly a manual that both men and women can sink their teeth into.” “Excellently written and surprisingly fun.”

5 STARS – Vicki Goodwin –  Amazon.com

 

“As a woman and a lesbian I was a little unsure about reading this book. Especially with it being from a man’s perspective.” “You will get a better understanding of the dynamics of relationships, of life and the do’s and don’ts. I highly recommend this book for everyone to read. You may learn things about yourself that you never knew before.” “Truly amazing read, you  won’t be sorry!”

5 STARS – Leah Negron –  Amazon.com

 

“ . . . it’s an original work in a sea of similitude.”

Patricia Annette – Massive Book Hog Blog

 

” . . . a fascinating fun read for both sexes.”

Eldon Taylor – Author and host of the Provocative Enlightenment radio show

 

“Yes – it is a great book. It certainly opens up dialog.”

Ravinder Taylor – Co-host on the Provocative Enlightenment radio show

 

“I am a woman in my middle sixties happily married for 45 years with children, grandchildren, and great grandchildren.” “This book should be read by men and women in their early stages of adulthood. The author was quite informative but had a good sense humor as well. Read this book with an open mind and I’m sure you will enjoy it as much as I did. Keep writing E. A. Barker, you are a very gifted author.”

5 STARS – Amazon.com customer

 

“Personally I think that everyone that has ever been in a relationship or will ever be in a relationship should read this book. It is insightful, funny at times and not for children.” “I would give this book a 5 star review out of 5 possible stars. This is one you don’t want to miss. Try something different you won’t be sorry.” “Amazing.”

5 STARS – Roadie Notes Book Blog – Becky Narron

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“As a woman who has spent a lot of time trying to figure out how men see these types of things, this book was a breath of fresh air! Humorous and informative, I will definitely be recommending this book to others!” “Absolutely loved it!”

5 STARS – Amazon.com customer

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“. . . Ms. Creant: The Wrong Doers! is far from boring, not my typical nonfiction read and not what I was expecting.” “I highly recommend this book for men and women, as well as young adults (teenagers).” “Bravo Mr. E. A. Barker!”

5 STARS – Denise – Amazon.ca

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“I approached this book with an open mind, and had to say that I thoroughly enjoyed it!” “I honestly can’t say if Ms. Creant will change the world, but it certainly altered my perception of it! Totally recommended – read this book, people!”

5 STARS – James Longmore – Amazon.com

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“Wow, I read this book relatively fast, and actually went back to read it again. There is so much information packed into the pages, it definitely warrants more than one read.” “I absolutely LOVE Barker’s writing voice.” “I highly recommend this book to everyone.” “5 Life Altering Stars”

5 STARS – Xtina Marie – Amazon.com & Goodreads

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“If you can read this with an open mind, I’m sure you’ll enjoy it as much as I did and gain some very useful knowledge. I have a 22 year old son, and I’ll be getting him a copy to read. I hope he heeds the advice given, because I believe he’ll be a better man because of it.” “A definite must read.”

5 STARS  – Ms. D. Breault – Amazon.com & Goodreads

 

To see the full reviews follow these links:

Amazon.com

Amazon.ca

Goodreads.com

 

Thanks for reading.

E. A.