Doing the work is not optional.
In order to eat occasionally, keep a roof over my head, and keep the dream alive of one day being able to afford cocaine, I work with a variety of very different people who are mostly artistic types who were forced into becoming entrepreneurs. Most fiction authors and performers are creatives—right brain thinkers—who by their very nature have difficulty with the structured environment needed to run a business. In meetings, you can actually see their eyes glazing over as their brain’s dominant right side takes them to a daffodil covered sun-bathed meadow where unicorns run free, and where fairy dust falls from rainbows in an otherwise pure blue sky.
Starving artists have always existed for a reason.
Artists want to work at their craft to the exclusion of all else. They are only interested in what moves them on an artistic level. This is why they have been exploited throughout history. When it comes to creatives, the more talented they are, the worse they are at focusing on the real-world DETAILS that will give them a fighting chance at success:
Cover photos and graphics
SEO (Search Engine Optimization)
BIC & BISAC subject codes
If you are already phasing, you are probably destined for greatness.
Social media management
Targeted marketing strategies
You get the idea.
It’s business-y stuff.
Many of the authors who come to me for a little help in some of the areas above, are wildly prolific writers who crank out books almost as fast as it takes me to write a blog like this. While I admire and envy them for being singularly focused on the best part of being an author—writing, I can usually see where they have taken shortcuts which hurt the quality, sale-ability, and visibility of their book(s) and or brand.
Haste makes waste!
I wonder if there is such a thing as publishing addiction? I can see how it could happen, and it would explain authors who rush to publish without doing all the work. The best I have felt in decades came as a result of typing The End for the first time. I poured a scotch, lit a cigar, and sat back to bask in the afterglow of my tremendous achievement; fantasizing about the possibilities . . . it was wonderful. Anything wonderful can be addictive. What if premature publication is actually the root cause of indie and small press books remaining in the weeds?
Premature publication is just like premature ejaculation.
In both cases, people are left wanting.
Control your excitement!
You must put a long list of things in place before you announce your book to the world. One example of major impotence is most influential reviewers want an ARC or galley copy three months prior to the release of the book. [The typo stayed because it absolutely killed me when I saw it. My subconscious is hilarious.] Skipping over this step is the equivalent of saying: Reviews do not matter, it is the size of your catalog that counts.
That’s just nuts!
Reviews drive this business!
Reviews open doors.
The top influencers in the industry are not the reviewers you might expect.
Follow these links to find the truth:
You are only as good as the QUALITY AND QUANTITY of the reviews of your last book.
That is why I will not self-publish another one. There are just too many barriers which are designed to keep indie-authors in their place, which by the way, is anywhere outside of the mainstream book marketplace. Upcoming segments in this series will touch on a few examples. Stay tuned.