Author Truths for Beginners (Part 7)

You will need my revolutionary new Bullshit-o-Meter 5000!

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There Is One Born Every Minute & How to Fleece Them.

There are SO many snake-oil-selling salespeople hovering around and feeding on unsuspecting authors that it would be laughable were it not for the authors who get taken for thousands each year by charlatans with lawyers or marketing packages that yield nothing.

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Here is my List of Hungry Zombies Authors Should Avoid:

a) Social media campaigns run by third party promoters who promise your book will be seen by their 100,000 followers, twice per day, seven days a week . . . If by being seen they mean scrolled right over, then there is at least some truth in their claims. It would be interesting to see how many fake followers they have, but who has the time. My Bullshit-o-Meter 5000 is humming.

b) ANY and ALL so-called reviewers who ask for money.

c) ANY and ALL so-called reviewers who ONLY accept print books for review. Some demand multiple copies. You will pay for the books and shipping, only to “mysteriously” begin to see used versions of your book appear on your book’s Amazon page, eBay or craigslist. If reselling your book isn’t already bad enough, they don’t review it either. This group fracked me out of hundreds of dollars. Don’t let it happen to you no matter how legitimate they may appear. They are scammers, plain and simple.

d) ANY and ALL so-called Book Awards asking for money.

e) ANY and ALL so-called Book Awards who ONLY accept print books for review. Some demand multiple copies. You see where this is going. There are a few that will give you the award by refining the categories down until you are the only one left in it, but you will probably have to buy into multiple categories—each with its own entry fee—to be sure of becoming an Award-Winning Author.

stock-photo-gold-winners-trophy-with-golden-shiny-stars-721703176Legitimate and meaningful book award organizations have a nomination process which begins with your book being referred to them by a trusted party. You probably will not even know this has happened until

THEY CONTACT YOU.

Hell, if you send me fifty bucks, I’ll give you my exclusive and very prestigious sounding award (because it is in Latin) that will make you an

Insignes Literatura Winning Author

You don’t even have to send me your book, just the money. If you get nine of your author pals to send money as well, I will build a website to legitimize the whole thing to the casual observer.

f) The We Will Handle Everything for You Publicity / Marketing companies will usually do what they claim, as long as your checks keep clearing. Typically, you will find options to suit any wealthy person’s budget, ranging from a basic book launch for $500.00ish to the Hillary plan in the tens of thousands. So, if you have a foundation with your name on it, you are good to go, but no matter which plan you choose, your royalties will never cover the costs. Publicists are for those people who write books to create a secondary revenue stream in support of their primary occupations. The best examples these days are politicians, scientists and celebrities who wish to stay in, or return to, the limelight. These publicity companies are often promoters of trade shows. Do not exhibit your book in EXPOs if you will not be there to network. I rolled the dice on this expense for a $0.00 return. It’s the equivalent of putting your book on a shelf in the Library of Congress for five days; nobody knows you are even there.

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g) ANYBODY who is selling you on the DREAM instead of tangible proven services. Their pitch usually goes something like this: ‘It happened for E. L. James and J. K. Rowling . . . so it can happen for you.’ This one has been known to break the Bullshit-o-Meter 5000.
These examples are anomalies. Forget about them.

h) ANYBODY who is trying to tell you to give away your work for nothing or next to nothing. There are more and more sites popping up everyday promising us that if we pay a small membership fee, mark our books down to where we no longer receive a royalty, and play well with others on the site, we MIGHT get a bunch of new reviews which COULD cause an upswing in sales even after the promo-period ends. My Bullshit-o-Meter 5000 has smoke coming out of it.

If any readers are willing to show me how any of the above mentioned actually grossed more royalties than they cost in either time or quatloos, I will happily print a retraction.
There is no magical formula that will sell any book to every person for little or no money. Marketing is mostly about common sense, or at least it was until the Internet came along.

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